INSPIRATION

The greatest hits, the songs that make it to the Nº 1 on the Billboard chart, were inspired by the musician’s life experiences. These experiences were not always happy ones. The campaign takes us into the world created by those songs that are not only loved by millions, but also became a relief or cure for the musicians who wrote them. And that, without a doubt, is one of the greatest values of music.

"It is a well-known fact that the most successful songs, those that attain the pinnacle of the Billboard charts, are often imbued with the personal experiences of the musician. Adversity and hardship frequently serve as creative catalysts, resulting in works that resonate deeply with listeners. The campaign takes us into the world created by those songs that are not only loved by millions, but also became a relief or cure for the musicians who wrote them. It is this capacity for music to transcend the individual and provide comfort on a universal level that makes it such an invaluable medium.