OREO DOOMSDAY VAULT

When a fan let Oreo know that, on top of the pandemic and the US presidential election, an asteroid was coming towards the Earth, the brand couldn’t take any chances. Inspired by the Global Seed Vault in Svalbard, Norway, we ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard Oreos for all eternity. A single fan tweet was turned into over 415 earned media placements, more than 100 million impressions, and 286% ROI.